Monday, July 26, 2010
I Eat, Therefore I Am ... IMPATIENT!!
Psychological Science reports that simply thinking about fast food makes us impatient about other things. People examined the aesthetics of a McDonald’s or KFC logo were more likely to choose to take a smaller sum of money immediately (rather than waiting for a bigger payout a week later) than those who had critiqued the logos of inexpensive sit-down chains.
After thinking about fast food, people were also more interested in time-saving products (e.g. 2-in-1 shampoo-conditioner) and they read a paragraph faster despite there being no time limit.