Thursday, October 21, 2010
Sound Affects Taste
Food Quality and Preference reports that sound can affect our perception of taste.
College students were given headphones playing loud white noise, soft white noise, or nothing. They then closed their eyes and ate snack foods. Loud noise listeners rated chips less salty, cookies less sweet and crunchy foods crunchier VS. those who ate the same foods with less/no noise.
Studies show that sound can interfere with how the brain processes smell; maybe the same is true for taste.