Thursday, March 10, 2011
Worth The Face Time
A study suggests that we often select leaders based on appearance.
Photos of the winner and runner up from a 2002 French election were shown to people in Switzerland who didn't know either candidate. Most participants thought the winner was the most competent of the 2. Then, 600+ children played a game involving a computer-simulated boat trip and asked which said they preferred the actual winner to captain the ship.