Wednesday, February 22, 2012
Brand Name Changes Behavior Even Sans Product
An experiment found that video gamers driving a Red Bull car were more reckless than those driving cars with the logos of other drinks.
70 volunteers raced identical cars with different paint jobs (Guinness, Tropicana, Coca-Coca, Red Bull, or plain green). The Red Bull drivers after the game said they didn't realize their behavior ... meaning brand marketing could affect people's personalities...