Wednesday, February 22, 2012

Brand Name Changes Behavior Even Sans Product

An experiment found that video gamers driving a Red Bull car were more reckless than those driving cars with the logos of other drinks.

70 volunteers raced identical cars with different paint jobs (Guinness, Tropicana, Coca-Coca, Red Bull, or plain green). The Red Bull drivers after the game said they didn't realize their behavior ... meaning brand marketing could affect people's personalities...

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