Tuesday, June 12, 2012

The Twitter Algorithm

Research discovered a method to predict a tweet's popularity with 84% accuracy, allowing tweeters to maximize their content exposure pre-tweeting. The algorithm has 4 factors:
  • The news source of the article: i.e. brand reflects trustworthiness
  • The new category: Technology ranked 1st, Health 2nd, Fun Stuff 3rd (see full chart)
  • Objective language = Emotional language: surprisingly, emotional rhetoric doesn't affect popularity ... so STOP WITH THE CAPS LOCKS!!!
  • Mentioning celebrities, brands, etc

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