Research discovered a method to predict a tweet's popularity with 84% accuracy, allowing tweeters to maximize their content exposure pre-tweeting. The algorithm has 4 factors:
- The news source of the article: i.e. brand reflects trustworthiness
- The new category: Technology ranked 1st, Health 2nd, Fun Stuff 3rd (see full chart)
- Objective language = Emotional language: surprisingly, emotional rhetoric doesn't affect popularity ... so STOP WITH THE CAPS LOCKS!!!
- Mentioning celebrities, brands, etc