Thursday, September 13, 2012
Crowded Store = Bad for Business
Research finds that customers accidentally touched in a store were more likely to leave the store with a negative impression.
In the study, attractive people briefly touched shoppers or stood next to them. Customers who were slightly touched spent less time in the store and were more likely to have a negative view of the products than those left alone. The effect was most observable when male strangers did the touching.