Thursday, July 18, 2013

Weak Arguments for Weak Minds

Research argues that providing someone with weak arguments for a cause they believe in is more powerful than providing strong arguments.

Research found that people were more likely to persuade others to vote for their cause if provided with weak arguments because it fooled them into thinking they could also contribute. Weak arguments were found to inspire people if their self-belief was relatively low. Weak arguments against one's position also increased participation. So, to increase participation, advocacy groups may want to show their supporters weak arguments for and against their position!

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