Research shows that public perception of CEOs faces matched the companies fortune.
Undergrads rated faces of 50 CEOs from the highest and lowest ranked Fortune 1000 companies on competence, maturity, trustworthiness, etc. Amazingly, students’ impressions coincided with company profits. The more powerful the CEO appeared, the more successful the corporation. The study does not indicate if profitable companies promote people who look like leaders or if successful CEOs grow into the look.
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