Monday, February 7, 2011
Money and Weight Loss
Research finds that people rewarded with a few $100 for losing a few pounds were much more successful in losing weight than those who just dieted.
In one study subjects earned money if they lost 16 pounds in 16 weeks. In the other, participants invested their own money, which they lost if they didn’t achieve the same goal. A control group dieted without any economic incentive.
53% of paid dieters, 47% of investor dieters and only 10.5% of regular dieters met their goal. Also, regular dieters averaged 4lbs loss vs. 14lbs for paid dieters.