Thursday, February 17, 2011
Monkeys Hate Unfairness
Research found that monkeys are sensitive to reward distribution.
Give two monkeys a cucumber for a simple task is OK. But if one monkey sees his neighbor get a more desirable grape for the same tasl, they become agitated. Also, if the 2nd monkey gets a grape without doing anything, the 1st monkey gets very agitated ... something like resentment or envy. Researchers say the behavior resembles human's repugnance to current Wall Street bonuses.