Brand Name Changes Behavior Even Sans Product

An experiment found that video gamers driving a Red Bull car were more reckless than those driving cars with the logos of other drinks.

70 volunteers raced identical cars with different paint jobs (Guinness, Tropicana, Coca-Coca, Red Bull, or plain green). The Red Bull drivers after the game said they didn't realize their behavior ... meaning brand marketing could affect people's personalities...

Marketing to Toddlers

American food and beverage industries effectively spend $10+ billion/year in marketing to children.

One study reveals that preschoolers were given the exact same food in unmarked or McDonald’s packaging. All the kids liked the marked packaging better - even if it was carrots. The effect may be observable in 2 year old's.