Almost too Good to be True

Some things just seem to good to be true. Research suggests if you're selling such a product, make sure to say something bad about it as well.

Research shows that sometimes people will behave more favorably to a product when a small amount of negative information is added to an otherwise positive description. The effect increases when the information is easily processed and when negative information follows positive information.

Distrust Increases Creativity

It would seem that distrust and creativity are incompatible. When you are distrustful, you are less likely to share information, something crucial for creativity to emerge in social settings.

Research, however, reveals that distrust seems to foster thinking about non-obvious alternatives to potentially deceptive outcomes, i.e. distrust may foster creativity. While distrust harmed public creativity, distrust enhanced private creativity and researchers feel enhanced cognitive flexibility is the mechanism by which this occurs.