Experts argue words college athletes use in media interviews signal levels of confidence, conceptual complexity, team orientation, self-centeredness and distrust. In other words, studying media interviews supposedly can inform a pro-team if the player they will draft is a good fit.
For example, in 2005 the San Francisco 49ers had to decide between Alex Smith or Aaron Rodgers - both stars and both scored very high on football proficiency exams. But Smith didn’t use common leadership words while Rodgers did. For those who don't know, Aaron Rogers was MVP of the 2011 Superbowl (his team won). Smith, however, hasn't done as well.
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