Student performance in low-performing schools was tested against promises of financial and non-financial incentives for good grades. The results:
- Size matters: Students were willing to work much harder at $80/hour, but not at $40/hour
- Punishment > Reward: Rewards were most powerful if framed as losses, demonstrating our stronger attachment to what we possess
- Non-financial incentives (e.g. trophies) worked best with youth
- Immediacy is everything: Promises of future rewards was largely ineffective
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